If you have an online business and are trying to increase your online presence and visibility, then a video strategy may be what you need.
Today on the Black Women Rising Podcast, we sat down with video coach, media personality, wife, mom, and entrepreneur Mikaela Ian. Mikaela shares her story about her experience of being an island girl in the US and feeling the need to prove herself. She also shares how she overcomes imposter syndrome and her passion for helping women like you use video to showcase your expertise, increase your visibility, and, most importantly, your revenue. At the same time, she encourages you to charge what you’re worth.
Key discussion points from this episode include:
[00:04:58] Earliest Life Lesson Learned – 4:58
[00:11:17] The Need To Prove Myself – 11:17
[00:12:51] The Freedom To Be Me – 12:51
[00:15:48] Being Inspired And Being My Best Self – 15:48
[00:19:47] Common Myths About PR – 19:47
[00:23:26] Video Strategy – 23:26
[00:30:00] Tip For Overcoming The Fear Of Being On Camera – 30:00
[00:34:00] Overcoming Imposter Syndrome – 34:00
[00:37:51] Black Girl Magic – 37:51
Connect with Mikaela:
Website: Mikaela Ian
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Mikaela Ian is a video strategist + media personality. She helps leaders use the power of video to showcase their expertise, raise their profile + increase their visibility.
Mikaela has 15 years of media, communications and marketing experience. She began her career as a journalist in her home of Bermuda where she covered countless events locally and internationally and interviewed politicians, heads of state and celebrities. She is certified by the Press Association in the UK as a multimedia journalist and is renowned in Bermuda for her on-camera work.
Mikaela switched to PR/Marketing working at a boutique agency and went on to work with the prestigious 35th America's Cup as the face of the local brand She then went on to be the spokesperson for Bermuda's airport and is the co-host of The Daily Hour, Bermuda's only live morning show. Additionally, she works with leaders to help them leverage video to increase their visibility and revenue. She does this through her 12-week 1:1 program, Bankable On Camera.
When she's not helping her clients kickass on video, Mikaela loves indulging in pop culture, dancing, eating, cooking, spending time w her hubby + two boys and sipping ice cold rosé. She is married to Jason and mommy to Amari and Xavi.